In the dynamic (not to say chaotic) NFT space, we ran into a major communication challenge with Random Ravers: nobody reads.
The project involved several complex processes that users needed to follow to stay safe, but even when we shared the information through images, text, and our Discord server, the message just wasn’t getting through.
It became clear that Random Ravers needed a voice that could speak on Twitter Spaces and a face to appear on camera, communicating the key points of the collection directly and clearly.
That’s when the UNTZKing was born. The campaign launched with an overly dramatic twist: the founders of the project had gone missing. The community was spiraling, fearing a rug pull before minting had even started.
Then came the reveal: the UNTZKing had staged a hostile takeover. The founders were declared dead. From that point on, he would be the sole voice and face of the project.
The tone of our Twitter and Discord shifted overnight. The UNTZKing spoke like a tyrant, affectionately referring to users as “cheap bastards.” The campaign struck a chord in the NFT space. He crashed Twitter Spaces, disrupted the peace, and spread the gospel of #UNTZ with weekly announcement videos.
He also hosted UNTZ Sessions — an electronic music Twitter Space that doubled as a communication hub for the project and a platform to establish UNTZKing as our virtual DJ and headliner for two years running at the Metaverse Music Festival.
The UNTZKing exceeded the boundaries of the NFT world, stepping in as a virtual DJ at both metaverse and real-world events.
The Battle of the Untz concept expanded beyond our own community, challenging other NFT music projects like Syntheads to an unprecedented music showdown inside The Raverse — our metaverse safe haven for raving like there’s no tomorrow.
Calling ravers to “get out of the basement,” Random Ravers crossed the line from digital to physical through a partnership with Savage, bringing the UNTZKing’s sets into the IRL mainstream electronic music scene.
The campaign proved to be a success, with the Random Ravers collection minting out completely in under three minutes. The UNTZKing delivered the news to his followers, marking the beginning of a project that consistently brought value to its holders.
What followed was a series of community-driven activations: two metaverse electronic music stages (hosting 12 events and featuring over 30 DJs), more than 20 digital wearables, a partnership with Roland, and interactive experiences like The Battle of the Untz.
We also launched the UNTZ Machine, a tool that let users create custom electronic music loops and strengthen their connection to the Raverse.
At the end of the campaing our Twitter reached a peak 24.000 users
