For the development of Gumball Medieval, Cartoon Network’s new interactive experience integrated with Google Assistant, I was hired to art direct, design, and render the backgrounds and volumetric characters.
I created 22 unique layouts for the experience, along with multiple variations based on player choices. Each layout had to stay fully on brand, remain visually consistent, and guide players toward interactive elements without relying on visible UI cues that could break immersion.
To achieve this, I built a system where light and the color red subtly marked the path forward. In a dark medieval setting, these visual cues became the guide. Is that tower the objective? Then the moon rises behind it. Can you break the stained glass? Let moonlight strike it. Need to escape prison? Let’s place some lanterns to suggest the way. Chandeliers, moonbeams, spectral glows, and bowls of light were all carefully composed to move the player forward without ever revealing the answer.
