I was tasked with designing and directing the key visuals for Havok Engine, a 3D physics and AI simulation engine with over 20 years of leadership in the gaming industry. I led client calls and worked closely with the team to align on the visual components and animations that would represent their flagship technological solutions for game developers.
Focusing on the core aspects of the product line, I developed a visual system that represented all offerings within a cohesive aesthetic, while preserving the brand’s original tone of voice and aligning with the existing website structure. Hero animations were produced for the landing page and key products, covering everything from hard surface physics and cloth simulations to AI pathfinding.