I was contacted by Wunderman to art direct and produce the background environments and product animations for Thomapyrin, a German painkiller brand. One of the main challenges was working within highly restrictive brand guidelines, which required every environment and animation to stay tightly aligned with the existing identity.
The creative goal was to meet these demands while elevating the brand’s visual appeal and production value. To achieve this, I introduced raytraced renders using Octane Render, an unbiased render engine, to bring depth, realism, and quality to the final animations.
