I was assigned to lead client calls and design a UI language to communicate the utility and versatility of Microsoft’s AR headset, HoloLens. The product showcased applications across manufacturing, retail, communications, and gaming.
Working closely with the client, I focused on representing the key components and differentiators of HoloLens, with a strong emphasis on its professional-grade B2B model.
The UI elements were iterated to achieve a clear, accessible, yet next-gen look for the overlay system. Each interface was designed to showcase specific use cases of HoloLens across industries including Retail, Manufacturing, Health & Fitness, Media & Communication, and Robotics, all without compromising Microsoft’s design language and brand identity.
