I was summoned by GM Studios to direct and build the team for the production of Random Ravers. I was in charge of the creativity, branding design and production desing of the NFT collection that brought the #untz to the metaverse. 5.000 ravers ready to party. Soulful yet procedurally generated 3D characters that connect with each holder in a special way. With more than 400 outfits, Random Ravers celebrate fashion & music in the web3 space. UNTZ.
I directed the team and art direction of the proyect working closely with 3D artist to build direct the requirements of the procedural system, build character guides and construct the appeal value of the collection.
Based in Blender's Geometry Nodes, Random Ravers is a unique collection within the NFT space, each raver has a randomized head shape and all traits follow and adhere to that shape. Moving away from preset templates and 2D compositing of traits, all ravers we're completely composited in render. 400 unique traits were added to the system to ensure every raver is unique, ranging from hats, piercings, chokers, and custom Degenwear outfits.
Tribes were also created represent the different profiles of rave attending fanatics: devils, angels, reptiles, aliens, gargoyles, robots. This tribes we're later the binding element for The Battle of the Untz, a competition between tribes where each one put forth their best DJ's and organized parties in The Raverse.
Banners for the factions where created so Ravers could bet the house on their favorite community DJ's, joining either side on each round.
In total we produced 22.000 Random Ravers trough our propietary procedural generation system. I built curation guides so the team could select the ones that we're consistent with our color scheme, shape economy and trait combination aspirations. From those 22.000 renders, the final 5.000 Ravers from the NFT collection where hand picked, like organic straberies in springtime.
As the art director of the proyect I was obessed with producing a high quality NFT collection that looked both unique and consistent, with characters that expressed personality and celebrated individuality.
You can look at the full 5.000 Ravers collection at opensea: https://opensea.io/es/collection/randomraversgg
The brand expanded from Web3 into the real world through collaborations with Savage, an electronic music nightclub based in Buenos Aires. We created custom NFTs for attendees of exclusive events featuring international talent such as Bob Moses, Ben Böhmer, Guy Gerber, Black Coffee, and Blond:ish.
